BuildPA

The US Postal Service and America250 PA holds a marketing competition each year where students create a Pennsylvania-focused, multi-channel ad campaign. In 2020, colleges from across the state created campaigns around the theme “BuyPA”, to focus on economic development and growth in Pennsylvania. I worked on a six-person team from Wilkes to create a campaign, titled "BuildPA" that encompasses the diverse and hard-working spirit of Pennsylvania workers, in order to highlight the state’s human resources to attract new business.